Topics to Boost Instagram followers
- Why growing on Instagram matters
- Take care of your profile
- Make the most of the description
- Learn to use hashtags
- Interact with the community
- Leverage stories
- Optimize publications
- Grow naturally, without buying followers
Why growing on Instagram matters
But why is growing on Instagram so important? Who wouldn’t like to become an influencer. Travelling the world paid for by sponsors, working on a beach while sipping a Daiquiri. I defy anyone to say otherwise!
Of course, when we talk about Instagram, we don’t have to think only of aspiring fashion bloggers, companies also want to have a prestigious position on social networks. On Instagram, companies in the food sector are all the rage , but also in the luxury sector and, in general, those who work in e-commerce.
It is a channel not to be underestimated, but let’s get down to business. In this guide I will teach you all the tricks to grow quickly and how to do it in the most natural way possible . You may be wondering if we’re going to use cheats, well there is no trick. To grow on Instagram you need to offer quality content!
So the answer is NO. If you’re expecting the magic formula, then I’m already telling you you’ll be disappointed. Once upon a time, perhaps, increasing the number of followers on Instagram was easier (even for Facebook pages it was the same). The market has gradually become saturated and it is difficult to get followers in a completely genuine and natural way .
Be wary of those who promise you easy followers with little change. Everything comes from sacrifice. Do not believe that Chiara Ferring has managed to build a real empire by publishing 3 or 4 posts of cute kittens.
First of all, I advise you to have three fundamental things in mind :
- A real/feasible goal to pursue (example: 10,000 followers in a year)
- Establish a specific target to which to propose your posts
- Find ways to stand out from the crowd
The only way to get results is to have these three things clear. I assure you that it is useless to propose exactly what thousands of other people are already proposing: you would waste your time.
A person will leave a like and, above all, continue to follow you , only if they find interesting content on your page that reflects their nature, their passions. This is why it is also essential to know your target audience .
If you have a passion for recipes, for example, you will probably have to refer to an audience of people who very often publish home-made dishes, or who follow important cuisine profiles at a national level, you will certainly not turn to a lawyer with a passion for fishing!
Identify the target and get ready to offer them fresh and interesting content: this is the first key to success.
If you decide to take this road, you must know right away that it will be uphill. The password will be PERSEVERANCE , you’ll have to work hard to gain the trust of those who follow you, you’ll have to offer new and interesting content and follow the strategies I’m about to tell you. Are you ready to accept this challenge? Well, we can begin!
Take care of your profile
I’ve always liked the expression “take care”. On the web, in fact, as in life, if you don’t take care of something, it dies. That’s why your profile and your web projects must be like plants for you, to be watered regularly. Only in this way will they be able to give you the fruits you look forward to.
The first thing you will need to do, of course, is to create a profile. On Instagram there are basically two types of profiles: the private profile and the business profile . I advise you to choose this second option.
The private profile is indicated, in fact, for those who want to use Instagram quite passively, without big growth goals. With the business profile, however, you will have advanced statistics and, above all, you will be able to sponsor your posts. Not only that, business profiles also allow you to connect your Facebook page, thus obtaining a double advantage.
Many, in fact, to optimize the synergy between the two social networks, usually publish simultaneously on both. Doing so is really simple: when publishing on Instagram, all you have to do is activate the tick to publish the content on Facebook as well.
Honestly, it’s not something I like to do, since I find that a different strategy and different image formats should be used on each social network.
Make the most of the description
Once our preoptic is loaded, we can move on to the description. This field is very important, in very few lines we must be able to explain who we are, what we do and why users should start following us. All this in a maximum of 3-4 lines!
Yes, it seems like an impossible feat, but I assure you it’s not. Either way, you can always take a cue from what others are doing.
An example? Chiara Ferring uses this as a description:
“Love fiercely (and don’t forget to stop along the way to take photos)”
Instagram description
As you can see, therefore, he used an impactful phrase to then briefly describe his work, also tagging his companies: a double way to advertise and talk about himself at the same time.
Learn to use hashtags
Hashtags have always been of vital importance. They are none other than those magic words that start with the pound sign. But where should we put them? Some say they should be placed in the first comment after publishing a post, I honestly have always included them in the description of the photo.
They are very important because they allow us to create keywords for our content, in order to make it easier to search.
But which ones and how many should we use?
The maximum limit of allowed hashtags is 30, the minimum is obviously 1. Some say that all of them should be used, others that it should be limited. But the truth is, it depends on the circumstances.
In fact, many make the mistake of always using the usual hashtags or those most used by the community such as #instago #instalove etc.
Nothing more wrong. The best thing to do is to use averagely used hashtags that really describe what we are photographing. This way we will be able to reach more people and we will have a better chance of ranking among the most popular posts of a given hashtag.
Many make lists of hashtags divided by category available online. I advise you to spread out as much as possible, maybe even invent your own hashtag, who knows maybe one day it will become used by the community!
Interact with the community
Keep this point well in mind, because I assure you that it is one of the most important . As I said, other users expect from you exactly what you expect from them. On Instagram, therefore, it is very important to cultivate your community .
But what does it mean? randomly like all the posts that come your way?
Nothing more wrong. Your interactions must be as genuine as possible . Show yourself really interested in the content posted by other people and you will see that they will return the favor themselves, without you having to ask them anything in return.
I’ll give you an example. If your dream is to become a food blogger, you could search for the hashtag “#primipiatti” and see all the recently posted photos. Identify a dish you like and comment asking for the recipe, complimenting what you see or, why not, even showing your disappointment with what you don’t like.
Social media was created to interact, the real one. Be yourself and cultivate your community and you will see that the results will not be long in coming. Follow people who actually post interesting content that you like, not just to return the favor!
Leverage stories
Stories are the real core of Instagram. Beloved by the very young, that’s where the real traffic is and that’s where we will have to be present.
In fact, we have the possibility of interacting directly with our community, also making them participate in our editorial choices. With stories, in fact, you can create polls and let your followers interact directly.
Everyone loves stories because they are volatile content that doesn’t last long. Don’t be afraid of making a mistake, if it goes badly in 24 hours it will be just a memory.
That’s why I advise you to use the feed more cleanly, while in the stories you need to show your real life , without filters and censorship. It’s an easy way to get straight to the hearts of your followers.
Optimize publications
We’ve already talked about how you should post less and better, but it’s also important to post at the right times . What does it mean?
Some think there is an exact formula for knowing when is the right time to post content. Some say at 2 in the afternoon, who at 21, who on holidays. Everyone has their own school of thought, but the truth is that it always depends on your target audience!
I’ll explain. If you have a profile aimed at the American public, it doesn’t make sense that you publish your content at 9 in the morning Italian, at that time almost everyone will be asleep!
Or, manage a disco profile. Probably your target is a nightlife lover, don’t post content at 7 in the morning. I know, these are trivial and deliberately emphasized examples, but it is to make you understand how much “formulas” are really useless. Everyone knows his target, his readers, his followers and must adjust on the basis of their habits.
Grow naturally, without buying followers
Everyone knows it, by now it’s an open secret. There are several sites that allow you to buy followers at a negligible price.
For real? But then why aren’t we all influencers?
Man, if I were you I would make a 500 euro investment if it would allow me to suddenly reach 100k followers!
A real bargain, don’t you think?
Mistaken! Do not do it absolutely , otherwise you will lose your profile forever.
Buying followers is the dumbest thing you could ever do. These are real zombies, which do not interact with your content and will drag you into the abyss. Because? here are some reasons:
- These are international followers
- They are not interested in your content
- When you run a promo you will also have to pay to show it to them
- The significant difference in followers and number of effective likes to your posts will make everyone understand that they are fake
- There are sites that allow you to analyze the genuineness of your followers
- There have been cases recently where Instagram has removed fakes
In short, as you will have understood, you are about to buy a ballast that will make you fall. Don’t do it. Your community should be made up of people who are genuinely interested in what you post.
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